Corporate Social Responsibility (CSR) is not simply a few small sponsorship activities, but it is a journey that requires a long-term vision, patience, and dedication from purpose to implementation.
According to a survey by Nielsen in 2017, up to 86% of consumers in Vietnam, when asked, are willing to pay higher prices for products or services of companies with a commitment to community development and the environment. Nearly 90% of enterprises participating in Vietnam Report’s 2018 survey said that corporate reputation is the driving force for businesses to implement CSR. This means that more and more businesses in Vietnam believe that implementing corporate social responsibility is the key to ensuring their success, as well as building and maintaining the trust of consumers and the community as a whole.
For nearly 20 years of establishment and development, Phu Bao Group (PBG) and the Perfetta mask brand have identified corporate social responsibility as an integral element in the Group’s sustainable development strategy. With the goal of “Good Business, Good Service, Good Ethics”, PBG is a leading enterprise in the healthcare and personal care industry focused on CSR activities in the health sector.
As part of the 2021 social responsibility strategy of Phu Bao Group and the Perfetta mask brand, in cooperation with the Heartbeat Vietnam program – VinaCapital Foundation (VCF), the “Perfetta accompanies little heartbeats” campaign was officially launched on May 10, 2021, with the goal of supporting the cost of heart surgeries for 22 disadvantaged children with congenital heart defects in Northern, Central and Southern Vietnam. In addition, Phu Bao Group Company and the Perfetta mask brand also support the post-operative costs and check-ups for the children, helping to reduce the economic burden on families and enable their parents to return to work and strive to rise out of poverty.
According to statistics from the Ministry of Health, every year in Vietnam, about 10,000-12,000 children are born with congenital heart defects that need early diagnosis and intervention, but only nearly half of them receive surgery while the rest have to wait and even die before being diagnosed. Depending on the patient’s condition, the cost of heart surgery ranges from 50 to 250 million VND, which is too expensive for poor families in remote rural areas with incomes of only a few tens of thousands of VND per day.
Mr. Nguyen Thuan Nghia – General Director of Phu Bao Group shared: “At Phu Bao Group, besides always focusing on developing top-quality healthcare products such as Perfetta brand, we also aim to improve the quality of life for the company’s employees, as well as invest in activities to help the underprivileged, especially children in Vietnam.”
Heartbeat Vietnam program’s beneficiaries
In addition to sponsoring free heart surgeries, the campaign plans to organize recreational events for pediatric patients being treated at VinaCapital Foundation’s partner hospitals to accompany and encourage the children during treatment. Through operating events, preparing meaningful gifts, and organizing useful fun activities for pediatric patients, PBG staff will have the opportunity to directly contribute their efforts and enthusiasm to social activities. Phu Bao Group and VinaCapital Foundation are always committed to ensuring safety and complying with the highest level of disease prevention measures in all campaign activities.
Through the campaign “Perfetta accompanies little heartbeats”, Phu Bao Group and Perfetta brand will not only bring the opportunity to live with a healthy heart for 22 children but also empower 22 mothers and contribute to a better life for 22 families across Vietnam.
Mr. Rad Kivette – CEO of VinaCapital Foundation said: “According to VCF statistics, 62% of families with children with congenital heart defects have escaped poverty after receiving support for heart surgery for children from the Heartbeat Vietnam program. All of us at VCF deeply appreciate the companionship of partners like Phu Bao Group to bring healthy hearts to Vietnamese children. I believe that the positive and loving message from the campaign will spread and inspire businesses to perform social responsibility across the country, helping to save more children with congenital heart defects in the future.”
The pediatric patient was supported with heart surgery through the Heartbeat Vietnam program and his mother
“For me, sustainability is the guiding principle in all activities. This should also be applied by businesses in their CSR activities. When implementing CSR, we should aim to create sustainable values for employees, customers, society as well as the environment. Finding companions such as social organizations with shared values and vision also plays an important role in the success of CSR campaigns. The VinaCapital Foundation, with their achievements in the fields of health and education, is a reliable partner for us to cooperate in this CSR campaign of PBG and the Perfetta brand. I believe that together with VCF, we will be able to create more sustainable values for children with congenital heart defects and their families.” Nghia commented.
Heartbeat Vietnam program staff visit children with congenital heart defects and their families after successful heart surgeries
A comprehensive CSR strategy requires businesses not only to have a vision but also to have dedication and enthusiasm. CSR activities will be most efficient when businesses invest in understanding and building a thoughtful plan which helps them do business effectively with high trust from consumers, creating a strong position in the market and a good reputation in the community.
About Phu Bao Group
“Phu Bao” in Vietnamese means Sustainability and Prosperities. With this brand, we have created our own position in the market and become well recognized by domestic as well as international partners and customers since our establishment in 2006.
Phu Bao Group is a 100% Vietnamese-owned Company. Over a decade, we have put our relentless efforts into contributing to the health and personal care industry. It is our principal goal to guarantee our clients’ satisfaction and support their success with our high-quality products and outstanding services.
Read more about the campaign here.
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The KiKo Montessori Preschool accompanied Heartbeat Vietnam in supporting underprivileged children with congenital heart defects
Visiting Kha Han, a little girl with congenital heart defect saved with support from Sony Electronics Vietnam
Heartbeat Vietnam and Lapola Jewelry made a heartwarming post-surgery visit to children with congenital heart defects
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